Nowadays even a small petty shop has their own website and in such way web technology has improved to greater heights. A website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path (‘/’) in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private local area network.

Creating a website depends upon the individual. Currently there are many technologies which are used to design a live website. Normally there are two types of websites created. Static and dynamic are those two types. By seeing the site ,we can easily find out the pattern.

There are many static websites on the Internet, we cant judge it immediately, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence.

A static site is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML . So finally either we have to do it our self using a web page editor like Front Page or pay us to go in and edit the site each time when we want something to be changed.

Advantages of static websites:

• Quick to develop
• Cheap to develop
• Cheap to host

Disadvantages of static websites:

• Requires web development expertise to update site
• Site not as useful for the user
• Content can get stagnant

Dynamic sites on the other hand can be more expensive to develop initially, but the advantages are numerous. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. Dynamic features of a site are only limited by imagination. A dynamic site is written using more complex code and can do a lot more. A dynamic site is written using more complex code and can do a lot more.

They cost more to develop, as they require more complex coding and a content management utility needs to be developed to help you manage your website information.

For example, news and events could be posted to the site through a simple browser interface.

Advantages of dynamic websites:

• Much more functional website
• Much easier to update

Disadvantages of dynamic websites:

• Slower / more expensive to develop
• Hosting costs a little more

Many sites from the last decade are static, but more and more people are realizing the advantages of having a dynamic website. Dynamic websites can make the most of your site and either use it as a tool or create a professional, interesting experience for your visitors. Most of the business organizations use dynamic pages,because when sites start to get very large, as they make data management much more efficient and your site more expandable.

In today’s technological era, businesses have a very difficult time functioning well without a website. It is used to be that people would drive to a store to get information about a product or service, but today people turn on their computers and scan the Internet. The Internet and the web technology allows people to research business, check out products, compare business practices, and compare competing company/business prices. If a business does not have a website, they are missing out on a lot of exposure to potential clients.

As more people start to use the internet, to be considered as legit or valid, one must have some kind of web presence. To be competitive, one must have an effective and efficient website. When customers are searching through the Internet, they give websites a maximum of 30 seconds viewing time, and then they make a decision about they should stay on the site, or exit out of it.

Thus the business people should be very careful with their site For this reason, businesses need a professional looking website. We can get a nice website for a fair price, but a “dirt cheap” website usually loses its customers quickly. An effective website must strike its clients interest, gain their trust, and capitalize on the opportunity.

Then the next step is if we are thinking about investing in a website, make sure it is professional looking and efficient. The home page of your company’s introduction should make an outstanding impression to the technological world. This impression needs to make such a statement that potential customers feel like they might as well stay and buy from you and not go look at your competition’s website. In This way a web page helps and saves you and your business.

Even if your business is small and sells products or services you don’t think can be sold online?: yes, it is doubtless that if you have a business, you should have a website. Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas. We can sell any type of product easily.

Once your website has been created, you want to make sure that your website have a high ranking on the search engines. You have to make your business to pop up on the first page on each search engine. Search Engine Optimization (SEO) does the job. The search engines scan your website, and they look for certain factors. These factors will determine your placement or ranking. SEO tweaks the different areas of your website that matter to the search engines. Essentially, you are creating a website the search engines like, thus you gain a higher ranking.

You can also use Pay per click service that puts your company name/website out there and at the top of pages for certain search phrases. Then Search Engine Marketing(SEM) is simply marketing your website; it promotes your website and company and gives you a lot more exposure.

But apart from fulfilling the public’s expectations, a Web site will also help your business increase profits. There are many advantages such as,

*Expand the effect of a print ad
*Save time.
*Make it easier for potential customers to find you.

Do you need to update your site effectively?Are you planning to run a blog on your site? Do you require the ability to manage your site’s content from remote locations?Its exceptionally rare for a company or even a private site owner to select a static site, because the content management system suits all types of the users and it is inexpensive of customizing some free platforms too.

If we are running a substantive web site without a CMS, you will hit a wall where your eBusiness is no longer sustainable because you can’t update your site reliably or quickly enough. From that point, you will need to tear down almost your entire web infrastructure to put a CMS in its place. As more and more companies are hitting this wall, it’s no surprise, then, that the CMS market is at the start of an escalator.

Introducing a Content Management System (CMS) is not a small matter for an eBusiness, it is a vague and wide strategic tool. In developing the system,it will expose the site to process and infrastructure issues and forced to resolve them. As the scope and scale of the content delivered to the customer is the basic requirement of being in e Business. However without CMS, the ambitions for growth are unsustainable.

Even if we are not currently communicating internationally, our site can and will be seen around the world. Intentionally or not, we are communicating and potentially selling to many cultures, and it’s worth investigating. However, to communicate effectively,we have to consider publishing in multiple languages and have to do it effectively. In Europe alone, this implies up to 15 different language versions are applied as such.

There are many benefits through CMS to us,

No more accidents: With a CMS, it becomes very difficult for content assets to be on the site accidentally. Any updates must pass through commissioning, creation and one or more predefined signoff steps before the system will publish it.

Job sharing: The CMS could notify a participant by email, by SMS by fax or even by auto-generated letter. Because all the major tools have a web interface, participants can perform their task and view its results from anywhere with web access.

Advance and refresh: We can specify dates and times for the content to go live and be archived or removed, along with the contents target audience segments. We can also impose review dates to ensure that information is not simply left on the site to rot until a new product replaces it.

Speed to market: When we have a CMS, we suddenly have a tremendous advantage in the time it takes to react to market intelligence. We can easily write, edit and publish updates in a matter of minutes without suffering.

Reduced maintenance costs: By automating the building of pages on our site, we will cut substantial sums from the site’s maintenance costs. A reasonably content rich site could need 250 or more updates a day, each averaging around 2 man-hours to produce and test.

Thus the incorrect prices, outdated news and minor typographical errors can quickly undermine the credibility of the business. Whether it’s a marketing website or an e-commerce site through the CMS helps us to ensure that our website and Web database content is kept up-to-date and accurate. Finally CMS has changed our entire web development technology.

If you are interested in designing a web page? Are you willing to use the new technologies? Here is the content for you. Because nowadays there are plenty of options when it comes to picking a content management system for a development project. Designing a new website is feasible and cost-effective nowadays than ever before. There are a number of great quality content management systems available to begin with. CMS are a great way to quickly setup and publish a website. This is one good reason that freelancers are bending themselves to learn working with the best content management systems.

Here is the Top 10 terrific content management systems that may not garner as much attention as their more popular counterparts – but they should.

1.Word press: What is there left to say about Word Press that hasn’t already been said? The PHP blogging platform is always the most popular CMS for blogging, and probably the most popular CMS,stands first in the rank. The super-quick installation wizard and the excellent documentation takes only Five minutes to a run the CMS.

2.Drupal: Drupal is another CMS that has a very large, active community. Instead of focusing on blogging as a platform, Drupal is more of a pure CMS. A plain installation comes with a ton of optional modules that can add lots of interesting features like forums, user blogs, Open Id, profiles and more.

3.Joomla: Joomla is a very advanced CMS in terms of functionality. Getting started with this CMS is fairly easy and it works on common shared hosting packages, and is a very straightforward considering how configurable the software is. The CMS also has great support for access control protocols.

4.Expression Engine: Expression Engine CMS is the most flexible web publishing system in the internet today. The Expression Engine support is exemplary and there is also a professional user base. Many companies have taken advantage of the Expression Engine system.

5.Text Pattern: Text pattern is a popular choice for designers because of its simple elegance. The code base is svelte and minimal. The main goal of Text pattern is to provide an excellent CMS that creates well-structured, standards-compliant pages. Instead of providing a editor.

6.Radiant CMS: Radiant is a fast, minimal CMS that might be compared to Text pattern.  Radiant is built on the popular Ruby framework Rails, and the developers behind Radiant have done their best to make the software as simple and elegant as possible, with just the right amount of functionality.

7.Cushy CMS: This content management system, doesn’t rely on a specific language. Cushy CMS is free for anyone, even for professional use. There is an option to upgrade to a pro account to use your own logo and color scheme, as well as other fine-grain customizations.

8.Silver Stripe: Silver Stripe is unique because it was built upon its very own PHP framework saphire. It also provides its own templating language to help with the design process. The developers and designers can customize the administration area for their own clients.

9.Alfresco: A beefy enterprise content management solution that is surprisingly easy to install. A really useful feature of Alfresco is the ability to drop files into folders and turn them into web documents. It’s an excellent choice for enterprise needs. The administration back end is clean and well-designed.

10.TYPOlight: TYPOlight seems to have the perfect balance of features built into the CMS. Developers can save time with the built-in CSS generator, and there are plenty of resources for learning more about the CMS. If we are willing to build a site with advanced functionality and little extra programming, TYPOlight could be a great fit.

In this technical world,if you are running a substantive web site without a CMS, you will hit a wall where your e Business is no longer sustainable, because you can’t update your site reliably. Thus to design a website in a perfect and full fledged way,CMS is a must. It is a combination of large database, File System, and other related software modules which are used to store and later retrieve huge amounts of data. These web publishing systems are different from the databases in the sense that these can index text, audio clips, video clips, or images in a database.

At the company level, Content management systems (CMS) stores and manage an organization with electronic document and Web content so that the employee of the company can reuse the information across different applications. Thus a content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based .

The core application of the CMS is to manage content during its entire life cycle I.e from creation,designing and up to publishing. The content of the CMS can also be shared by e-commerce and customer relationship management systems (CRM). Web Publishing system enables us to establish a consistent look and feel throughout our site, but gives us a non-technical contents into their own content using simple, but powerful, browser-based tools. Some of the CMS systems integrate with content delivery applications to deliver the content via a website.

CMS is basically designed for storing purposes. CMS are frequently used for storing, controlling, semantically enriching, and publishing documentation. The important characteristics of CMS are,

* Allows a large number of people to contribute and share the stored data
* Control access to data, based on user roles. User roles defines the information where each user can view or edit
* Aid in easy storage and retrieval of data
* Reduce repetitive duplicate input
* Improve the ease of report writing
* Improve and maintain good communication between the user and customer

A Web Publishing CMS allows non-technical authors and editors to easily and quickly publish their content which is otherwise done by technical programmers. A web publishing CMS establishes defined publishing processes and specific publishing rights to various individuals. By using these facilities, the company can save the time for training, while facilitating more people to publish.

A web publishing management system reduces time-to-publish, allowing us to get content published faster. This is an important issue for the modern organization. The quicker the way content published, gives more value and emphasis A wide range of content can be published using the CMS in different formats and styles easily.

Two factors must be considered before an organization decides to invest in a CMS.

* First, an organization’s size and geographic dispersion must be considered especially if an organization is spread out over several countries. For these organizations, the transition to CMS is more difficult.
* Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more difficult to manage.

E-commerce is the buzzing word or formula for most of the developing business man. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. Nowadays a large percentage of electronic commerce is conducted electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way.

Modern e-commerce typically uses the World Wide Web at least at some point in the transaction’s life-cycle, although it can encompass a wider range of technologies such as e-mail, chat, etc. The business conducted via the internet is called as E-business and Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

Basic principles in designing:

A web designer needs to consider a variety of online selling principles while designing an e-Commerce website. Our atmost thinking prior to designing is all need to be attractive, well organized and have to use the right colors that fits the website spirit. There are 3 important areas to be covered while designing, making a Trust over the website, user friendly shopping and pleasant experience to the user. The biggest challenge for a web designer is to translate those conventional marketing techniques into the virtual world of the internet.

Website-Layout:

An important issue in the eCommerce web design is both inner and outer layout. One important aspect is where the user’s eyes look first when accessing a web page. The middle left side area will attract the most attention followed by the center of the page. So knowing the demand of the site,the designer should use all the necessary multimedia tools like photoshop, flash and animatronics to attract all age group customers.

Right Technology:

A good ECommerce website design will lead the visitor to the right page in one click or two at the most. The important issue to be watched while creating a website is that all facts about the product have been presented to the user in a smart way. If the content doesn’t convince the customer, there should be a definite option to make the customers to read more facts and testimonials about the products.

HTML is the basic language used for Web development. HTML is a markup language with tags. HTML is the basis for developing a website. CSS is designed primarily to enable the separation of document content written in HTML or a similar markup language from document presentation, including elements ASP. NET is the next era of web development. We can use Ajax to develop some colorful and live scripts.

Attractive options:

Online shops have to deal with more then one product. Of course, the greater number of products increases the complexity of the website. Sophisticated eCommerce websites use a variety of personalization technologies in an effort to determine the best selection of products to offer the visitor. The human tendency is to ask options for everything. so if there is many attractive options,questions and cost doubts will be automatically reduced.

Thus Today the goal is to predict what to offer the user on his first visit as well.So eCommerce websites should have their own unique character.

For more details on E-Commerce https://www.cainfotechindia.com/outsource_webdesign_seo.html