Google has a tremendous webmaster tools that cannot only help you analyze your site for SEO purposes, but also make it more efficient and easier to manage. Most these tools can be found in Google Webmaster Tools, an amazing package that contains a variety of very useful features. This toolkit gives you a lot of power, allowing you to upload your sitemap directly to Google , check to see when the search engine spiders last crawled your site, tell Google how you want the URLs for indexed pages to appear and much more. Let’s go over some of the key benefits and determine how they can aid in your analysis and optimization efforts.

Learn How the Spiders Work: The most crucial information Google Webmaster Tools provides you is a comprehensive section that details exactly how the search engine robots view your site and where you rank in terms of keywords. When a bot crawls and indexes your site, you can see what keywords led to it’s indexing and what order they are being ranked in. If your targeted keyword is nowhere near the top of the list, this gives indication that you have a little more work to do and might want to redesign your site for better optimization. Google Webmaster Tools also lets you see the percentage of your website traffic that originates from those keywords.

Identify Potential Problems: Google Webmaster Tools also offers you a feature that allows you to check and see if any dead URLs survive on your site or web pages that the search engine spider cannot get to. There is another section that tells you if any potential problems related to your site have been found in the text or meta tags. The package also has a feature that lets you view data for both your internal and inbound links. This information will you identify the pages on your sites that have links coming in from other sites and what sites they are coming from as well as the pages within your website that have the internal links.

Additional Tools and Traffic Boosters: The Tools section of Google Webmaster tools is an area that can help you create a robots.txt page, optimize for Google images, analyze different areas of your site, or remove URLs from the Google search results. These tools can really prove handy when it comes time to fine tune your site and boost traffic.

Google Webmaster Tools is a must-have for the serious webmaster. The package offers several great features and all of them are free to use. To get your hands on Google Webmaster Tools, you can purchase a web hosting plan from a host that offers it or simply get it directly from the search engine masters themselves.